The January signing of an MoU between Bangkok-headquartered Minor Hotels and China’s Funyard Hotels & Resorts to form a hotel management joint venture that will lead the entry of more Minor brands into China, has come into force on June 29.
The agreement will oversee business development, hotel operations, as well as the sales and marketing functions of the seven Minor Hotels brands.
Dillip Rajakarier: the expansion comes just in time for China’s post-epidemic travel boom
Minor Hotels hopes to bring its forte in experiential luxury travel into China, to offer a new kind of sophisticated product to meet the evolving needs of the domestic traveller.
Owing to the breadth and depth of Minor’s portfolio, the new business entity with Funyard Hotels & Resorts is uniquely placed to offer a wide variety of products, ranging from classic luxury to serviced apartments to experiential brands, each time creating a personalised product for a specific consumer niche.
Among the brands that Minor Hotels is planning to bring to China as part of the partnership are the Millennial-minded Avani; design-centric nhow; NH Collection with its unique brand of eclectic elegance in landmark buildings; and Oaks, a serviced apartment and resort accommodation chain predominantly operating in Australia and New Zealand. Oaks will debut in China with the opening of a property in Hangzhou.
Minor Hotels presently has an Anantara presence in China, with properties in Xishuangbanna, Yunnan and Guiyang, Guizhou, while Chengdu Tivoli is in the final stages of pre-opening.
Dillip Rajakarier, CEO of Minor Hotels, said: “Growing our presence in China has always been one of the top priorities for Minor Hotels. The strategic partnership with Funyard Hotels & Resorts is the perfect opportunity for us to bring quality hotel experiences and exclusive lifestyle products to Chinese consumers just in time for the post-epidemic travel boom. We look forward to creating outstanding travel experiences across China together.”
Ji Hongjun, president of Funyard Hotels & Resorts Group, said: “We were quick to notice a growing demand for high-quality hospitality and tourism projects, with Chinese consumers increasingly expecting a more personalised experience. To successfully meet the demands of China’s modern-day traveller, the hotel sector must diversify its market segmentation by offering a wider choice of brands. As Minor’s brands originate in parts of the world as diverse as Asia, Europe and Australia, they each offer unique positioning, brand concept and core values, which makes the group the perfect partner to deliver on our joint vision.”
The January signing of an MoU between Bangkok-headquartered Minor Hotels and China’s Funyard Hotels & Resorts to form a hotel management joint venture that will lead the entry of more Minor brands into China, has come into force on June 29.
The agreement will oversee business development, hotel operations, as well as the sales and marketing functions of the seven Minor Hotels brands.
Minor Hotels hopes to bring its forte in experiential luxury travel into China, to offer a new kind of sophisticated product to meet the evolving needs of the domestic traveller.
Owing to the breadth and depth of Minor’s portfolio, the new business entity with Funyard Hotels & Resorts is uniquely placed to offer a wide variety of products, ranging from classic luxury to serviced apartments to experiential brands, each time creating a personalised product for a specific consumer niche.
Among the brands that Minor Hotels is planning to bring to China as part of the partnership are the Millennial-minded Avani; design-centric nhow; NH Collection with its unique brand of eclectic elegance in landmark buildings; and Oaks, a serviced apartment and resort accommodation chain predominantly operating in Australia and New Zealand. Oaks will debut in China with the opening of a property in Hangzhou.
Minor Hotels presently has an Anantara presence in China, with properties in Xishuangbanna, Yunnan and Guiyang, Guizhou, while Chengdu Tivoli is in the final stages of pre-opening.
Dillip Rajakarier, CEO of Minor Hotels, said: “Growing our presence in China has always been one of the top priorities for Minor Hotels. The strategic partnership with Funyard Hotels & Resorts is the perfect opportunity for us to bring quality hotel experiences and exclusive lifestyle products to Chinese consumers just in time for the post-epidemic travel boom. We look forward to creating outstanding travel experiences across China together.”
Ji Hongjun, president of Funyard Hotels & Resorts Group, said: “We were quick to notice a growing demand for high-quality hospitality and tourism projects, with Chinese consumers increasingly expecting a more personalised experience. To successfully meet the demands of China’s modern-day traveller, the hotel sector must diversify its market segmentation by offering a wider choice of brands. As Minor’s brands originate in parts of the world as diverse as Asia, Europe and Australia, they each offer unique positioning, brand concept and core values, which makes the group the perfect partner to deliver on our joint vision.”