Spreading the Lunar New Year joy online

For a city where Lunar New Year celebrations are traditionally large-scale, vibrant and a serious tourist magnet, creative solutions must be sought to combat the now-familiar travel and movement restrictions during the pandemic.

For a city where Lunar New Year celebrations are traditionally large-scale, vibrant and a serious tourist magnet, creative solutions must be sought to combat the now-familiar travel and movement restrictions during the pandemic.

To convey the Lunar New Year festive spirit to the destination’s Super Fans around the world, Hong Kong Tourism Board ran a series of virtual tours and programmes across the week of February 8. Participants were able to visit Man Mo Temple in Central, a feng shui décor store in Lascar Row, a fai chun stand in Shin Hing Street, and a traditional candied fruit store from the safety and comfort of their home, while picking up wisdom around Lunar New Year taboos and tips.

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