Accor has signed a partnership with Faena Group to expand the luxury lifestyle brand across the globe, with Dubai slated to be the first international destination.
Alan Faena and Len Blavatnik, the brand’s founders, will work in partnership with Accor to develop Faena Districts in select global destinations.
The new venture will manage Faena Buenos Aires and Faena District Miami Beach, as well as all future projects created in collaboration together. The endeavour will result in businesses which specialise in the development of socially responsible, holistic environments, anchored in cultural experiences ranging from residences and hotels to art and cultural spaces.
“As Faena expands, we plan to continue rethinking hospitality lifestyle and shaping the path for groundbreaking concepts, setting new industry standards in the creation of inimitable environments rooted in culture, positively transforming cities, shifting old paradigms and becoming new international cultural epicentres,” said Faena.
“It has always been our dream to share the Faena ethos and artistic vision around the globe, and with Accor, we are turning this dream into reality.”
Sébastien Bazin, chairman and CEO, Accor, said: “Accor is building an experience-based hospitality platform and in doing so, we greatly value the energy and ideas that entrepreneurs, creators and visionaries bring.
“Alan Faena is a clear leader in the luxury lifestyle sector with his transformative concepts. Faena Districts are shifting the gravitational centres of the cities where they reside, making a true difference in their communities. These will serve as our model as we work hand-in-hand with the Faena team to help achieve their vision and global expansion ambitions.”