Singapore tourism stakeholders unite to reimagine travel

Tourism leaders and stakeholders in Singapore have jumped on board a national initiative to reimagine tourism offerings for both domestic and foreign tourists, in preparation for the resumption of global travel.

Organised by Singapore Tourism Board (STB), the SingapoReimagine initiative comprises two engagement series launching next year. It will kick off with Reimagine Travel – Global Conversations, a line-up of forums to be held across the globe. It will begin in Singapore with a sharing session by STB alongside global partners, before making its way to other parts of the world.

Singapore adopts public-private approach to fast-track tourism recovery; Singapore skyline pictured

On home ground, STB will also roll out Reimagine Travel in Singapore, a series of engagements with local partners and members of the tourism community to co-create ideas and stimulate greater demand for the SingapoRediscovers domestic tourism campaign.

The SingapoReimagine initiative works to encourage businesses to reimagine safety, technology and sustainability in their tourism products. For instance, Changi Airport Group has implemented an entirely touchless check-in experience, with its machines fitted with proximity sensors and biometric auto-clearance.

In August, Resorts World Sentosa introduced the Aqua Gastronomy dining concept to the S.E.A. Aquarium, transforming its Open Ocean Habitat into a multi-sensory restaurant. Elsewhere, popular nightclub Zouk Singapore adapted to the closure of nightlife establishments in the country by converting its venue into a pop-up dining concept, cycling spin studio and a cinema club.

STB CEO Keith Tan said: “Covid-19 is the biggest crisis we have ever faced in travel and tourism, but it also offers us an opportunity to reset and revive our industry. The journey to reimagine travel has already started in Singapore, and we want to continue this journey with our community in Singapore, and our partners here and around the world. We look forward to co-creating ideas and strategies with all of them, to make travel better.”

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