Oakwood has launched The Unlimited Collection by Oakwood with a landmark signing that brings three properties into the new brand portfolio.
The new brand, which targets independent travellers, allows for a curation of independent properties that retain their unique positioning yet leverage Oakwood’s hospitality management expertise and distribution network. It will strengthen the company’s market potential through distinctive residential spaces that celebrate individualism.
The signings with 8M Real Estate will grant Oakwood management rights to three iconic heritage properties in Singapore’s key architectural conservation precincts, namely KeSa House, Ann Siang House and Wanderlust, with the first of these expected to open in 1Q2021.
“Oakwood is dedicated to continuous innovation and evolution with a guest-first approach. Recognising that travel decisions reflect the lifestyle and identity of our discerning owners and guests, we are excited to launch The Unlimited Collection by Oakwood and extend greater accessibility to partners on a journey towards the curation of diverse experiences. The debut of The Unlimited Collection by Oakwood alongside our inaugural partnership with 8M Real Estate symbolises the dawn of a new era in the serviced apartment industry as we celebrate individualism together,” said Dean Schreiber, interim CEO of Oakwood.
“This exciting new partnership with Oakwood allows us to leverage their expertise in hospitality management and brings a global distribution network to deliver flexible living residences for locals and travellers alike. The Unlimited Collection by Oakwood allows all three properties to retain their unique characteristics and identities which we have passionately designed and developed over the past few years.” said Ashish Manchharam, founder and CEO of 8M Real Estate.