Top News Klook brings travel experiences to Live! By TTG Asia / Posted on 25 September, 2020 12:53 Klook has launched an interactive livestream mobile feature across five Asia-Pacific markets, allowing users to experience the travel booking platform’s offerings through video content on mobile devices. Klook Live! incorporates what the brand has dubbed “traveltainment”, a new form of immersive content that elevates users’ ways of discovering and booking both local and overseas tours, activities and experiences, and even staycations at a destination. Featured content include live videos from product and activity reviews, to itinerary tips for future travel planning. Klook Live! blends travel and entertainment to help customers discover and book experiences Earlier in August, Klook piloted a series of hyper-localised content on Klook Live! featuring offerings from F&B to hotel staycation packages. The results signal that Klook Live! coupled with traveltainment, lead to stronger purchase intent. Pilot markets observed a four times average uplift in conversion rates compared to in-app conversion rates on an average day. Riding the growth momentum, Klook said that more content and products will be rolled out on Klook Live! in the coming weeks and months. These include episodic programmes to unveil a new local carnival in Taiwan and indoor recreational parks in Malaysia, among others. With international travel restrictions in place, Klook Live! also provides a platform for local businesses that depend on tourism to showcase their offerings to domestic audiences, boosting brand awareness and sales. Klook Live! is now available in Hong Kong, Taiwan, Thailand, Singapore, and the Philippines, and can be accessed by downloading the Klook app on Google Play or the App Store.