ITB Asia 2020 aims to shape future of travel in new normal

PR2020-Virtual Conference

With Reinventing Travel in the New Normal being the theme for ITB Asia 2020, the three-day, 120-session virtual event has been specially curated to help travel professionals navigate current challenges and prepare for the industry’s recovery.

Travel industry professionals around the world will converge at the virtual event next month to share ideas and plans that will shape the next decade of travel in a post-pandemic world. The event will be hosted on ITB Community, which has more than 1,500 community members and over 400 buyers subscribed to date, since its launch two weeks ago.

ITB Asia 2020 will showcase strategies adopted by tourism businesses in navigating the new norm

Keynote sessions this year will highlight the emerging trends the travel industry should consider as they continue to navigate Covid-19. Speakers will also address industry’s best practices, business innovations, industry know-how and professional tips on how to adopt the mindset of industry leaders when navigating through challenges. Keynoters include representatives from, Google, MakeMyTrip, trivago, and Viator.

ITB Asia 2020’s sessions will address six core themes, including corporate travel; destination marketing; hotel revenue and distribution; as well as tours, attractions and activities.

Thinking outside the box is critical when it comes to the future of corporate travel, and a series of conferences will urge participants to challenge their approach to “business as usual”. Key speakers will include HRS Group CEO Tobias Ragge, who will cover “The new prospects for corporate travel”; and Brett Thomson, general manager, corporate travel, TAG, who will discuss “Building a better solution for international mobility”.

The destination marketing conference series will see national tourism boards, destination agencies and marketing experts come together to discuss how to adapt strategies to serve customers in the new normal. Nicola Eliot, vice president, BBC StoryWorks APAC, BBC Global News will consider “How to create the right stories at the right time to reach out to an audience dreaming of travel”.

Hoteliers and those in related fields will share thoughts on how hotels and accommodation can adapt to the current situation as well as how to stay strong during this time. Park Hotel Group CEO Allen Law will discuss “Navigating the crisis and beyond: Rebound, Recession & Reimagination”, while Jennifer Li, executive vice president and chief business officer, Tujia will consider “How to revive homestays after the pandemic?”.

Participants will share thoughts and insights on how the Covid-19 pandemic has shaped the way the travel industry sees customers and businesses in the tours and activities market. Intrepid Travel CEO James Thornton will host a speech on the tour operators of the future, while Musement co-founder & COO Claudio Bellinzona will discuss “What tours & activities companies can do to prepare for re-opening and recovery”.

Attendees of ITB Asia 2020 will have the opportunity to attend over 120 virtual conference sessions led by more than 120 expert speakers during the virtual event taking place from October 21-23, 2020.

For more information on ITB Asia 2020, click here.

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