The Tourism Promotions Board (TPB) will adopt a hybrid format with its annual Philippine Travel Exchange (PHITEX) this year, from September 22 to 24, to enable the connection of more than 100 Philippine sellers and 100 foreign buyers despite travel and tourism disruptions by the pandemic.
PHITEX 2020 will be themed, PHITEX Pivots: Business Unusual.
An event highlight is the Travel Exchange (TRAVEX), a series of exclusive business-to-business appointments between Philippine sellers and foreign buyers at virtual booths. The online market space is customised to feature each company’s range of products and services in high definition videos, digital product collaterals, and one-on-one chat rooms for more focused and effective networking with prospective buyers.
There will also be rich educational content presented through a webinar series, interview sessions and roundtable discussions.
Other activities include Philippines 360, a series of online games and quizzes that deal with Philippine culture and the arts, and topics discussed throughout the event; and Videos-on-Demand which allow event participants to replay key moments from the event and view content such as tourism marketing videos, highlights of past TPB events, links to film tourism with English subtitles, cooking videos, travel videos and more.
A curated virtual tour of Manila, showcasing the city’s unique blend of old world and new culture, is another event highlight.
Panglao in Bohol, which the Department of Tourism considers to be one of the islands most likely to reopen to international tourists once it is safe to do so, will be the official venue of a virtual networking session.
“Amid the immense challenges for the tourism industry, TPB is leveraging on digital technology as a platform to sustain and explore new opportunities and markets,” said TPB chief operating officer Maria Anthonette C Velasco-Allones.
“With this e-conference setup, we endeavour to update our tourism market stakeholders from all over the world with the latest Philippine tourism offerings.”
Registration is free of charge.