Singapore-based Banyan Tree Group (BTG) has formed a strategic partnership with KrisShop, Singapore Airlines’ flagship retailer, that will see the hospitality group’s exclusive offerings made available on the e-commerce platform, with multiple other synergies to follow.
KrisShop CCO, Raelene Johnson, said: “As part of our holistic omnichannel approach to become an experiential e-commerce destination for travellers and beyond, we are excited to partner with Banyan Tree across various areas. We have the same purpose-driven values and a love for craft and provenance, and also see that wellbeing and sustainability in all areas of life are increasingly important considerations for our customers.”
Banyan Tree Essentials range is dedicated to wellbeing and sustainability
Banyan Tree said that its signature Essentials aromatherapy and body care products launched on KrisShop.com “to great success”, with sales doubling month-on-month since launch. Containing 95 per cent natural and responsibly-sourced botanical ingredients, the Essentials range has already seen 38 per cent revenue growth in 2020, it added.
In the following months, customers may expect Banyan Tree curated experiences on the site as well, along with other shared campaigns around common destinations.
Ho Renyung, vice president brand HQ of BTG, said: “Expressing a brand today is multidimensional – there are so many different touchpoints, both internally and externally. Aspiring to extend our brand presence in our guests’ lives beyond their stay at our properties, we are delighted to collaborate with KrisShop, an innovative leader that keeps consumer experience at the fore. Together, we hope to champion conscious consumption while inspiring mindfulness and self-care – to rest and live in the moment.”
Singapore-based Banyan Tree Group (BTG) has formed a strategic partnership with KrisShop, Singapore Airlines’ flagship retailer, that will see the hospitality group’s exclusive offerings made available on the e-commerce platform, with multiple other synergies to follow.
KrisShop CCO, Raelene Johnson, said: “As part of our holistic omnichannel approach to become an experiential e-commerce destination for travellers and beyond, we are excited to partner with Banyan Tree across various areas. We have the same purpose-driven values and a love for craft and provenance, and also see that wellbeing and sustainability in all areas of life are increasingly important considerations for our customers.”
Banyan Tree said that its signature Essentials aromatherapy and body care products launched on KrisShop.com “to great success”, with sales doubling month-on-month since launch. Containing 95 per cent natural and responsibly-sourced botanical ingredients, the Essentials range has already seen 38 per cent revenue growth in 2020, it added.
In the following months, customers may expect Banyan Tree curated experiences on the site as well, along with other shared campaigns around common destinations.
Ho Renyung, vice president brand HQ of BTG, said: “Expressing a brand today is multidimensional – there are so many different touchpoints, both internally and externally. Aspiring to extend our brand presence in our guests’ lives beyond their stay at our properties, we are delighted to collaborate with KrisShop, an innovative leader that keeps consumer experience at the fore. Together, we hope to champion conscious consumption while inspiring mindfulness and self-care – to rest and live in the moment.”