Singapore Rockfest powers through with improved safety, tourist promotions

The onslaught of the Covid-19 virus has forced many organisers in Singapore to postpone or cancel highly anticipated events, but rock festival Singapore Rockfest II is pushing through in March with its full line-up and enhanced safety measures.

Scheduled for three programmes on March 5, 24 and 27, the event will feature top-billing rock bands such as Scorpions, Whitesnake and Slipknot. To accommodate additional safety measures, event organiser LAMC Productions has made several adjustments, including a shift in venue.

Singapore Rockfest II, featuring top-billing rock bands such as Scorpions (pictured), will go on as scheduled next month

“We changed the venue from Fort Canning Park to Star Theatre in order to add on temperature checks and contact tracing. The venue has stepped up to provide hand sanitising, thermos-scanners and more,” explained Lauretta Alabons, LAMC Productions’ founder.

“By continuing the event, we want to send the message to all businesses and tourists that Singapore is safe and they should not have doubts about coming here,” she shared.

A “large portion” of ticket sales comes from foreign nationals, who either live in Singapore or are visiting from overseas.

To incentivise more tourists to make the trip here for the show, LAMC Productions is reaching out to attractions for partnerships on tourist packages, revealed Alabons. For instance, the company is in discussions with Sentosa Island to develop “extra benefits” for visitors.

She added that the most important aspect for the organiser is to maintain constant and open communication with event partners. “We update the bands, vendors and our partners on the number of reported cases in Singapore and who has been discharged. It’s important to properly communicate with everyone, and make the fans comfortable.”

Sponsored Post