Malaysia has pledged its commitment towards promoting South-east Asia as a competitive tourism destination, while balancing its development with sustainability and inclusive development, during the 51st ASEAN Tourism Organisation (NTOs) Meeting in Brunei this week.
As country coordinator, Malaysia will be collaborating with the ASEAN-China Centre to organise the ASEAN-China Tourism Investment Seminar in Shanghai, China, in November 2020.
Malaysia will also be leading the initiative to promote South-east Asia as a single destination by updating the ASEAN Tourism Packages 2019-2020 that can be used by the NTOs and private sectors to attract more tourists, especially from the medium-haul and longhaul markets.
Furthermore, as the incoming chair of the ASEAN Sustainable and Inclusive Tourism Development Committee for 2020-2021, Malaysia will be working closely with the other ASEAN members to initiate and implement more meaningful activities for the new ASITDC Work Plan 2020-2021. In relation to this, Malaysia will be leading the mid-term review of the Plan.
Malaysia’s delegation at the 51st ASEAN NTOs Meeting was led by Noor Zari bin Hamat, secretary-general, Ministry of Tourism, Arts and Culture, Malaysia.