Fusion has major expansion, new brands in store for Vietnam

Fusion Resort Quang Binh Main Reception

Wellness-oriented hotel group Fusion has unveiled plans to substantially step up its Vietnam’s presence by tripling the number of properties in the country while introducing new brands to the market.

Over the next three years, the Vietnam-based hotel group will launch 10 new hotels and resorts across the country, representing 1,385 rooms and private villas, suites, and apartments.

“We see a tremendous opportunity to expand Fusion’s presence in the country,” explained Peter Meyer, CEO of Fusion. “Recognising that there are so many beautiful, and largely undeveloped destinations in Vietnam.”

Fusion Suites Vung Tau, opening in early 2020 in the weekend getaway beach destination near Ho Chi Minh City (HCMC), will feature 100 apartments and 71 suites, a spa with 12-double bed treatment rooms, aerial yoga studio, rooftop infinity pool with cocktail bar, and the Suites’ signature Fresh Restaurant.

The oceanfront Fusion Resort Quang Binh, located at the gateway to the UNESCO World Heritage Site of Phong Nha – Ke Bang National Park, is a three-hectare property with 60 private villas, each with its own plunge pool; a spacious spa with treatments included in the nightly rate; and several dining options. This resort will start taking bookings in late 2020.

Come mid 2020, Maia Quy Nhon will mark the first of a new brand line with a food focus. Culinary journeys will be tailored to the location, and guests will be able to choose a different programme each night of their stay. Options include experiences like farm- & sea-to-table dining, a local food tour, cooking classes as well as pop-up dining. One complimentary daily spa treatment will round out this new brand’s offering.

“Food is an integral part of any holiday adventure,” said Meyer. “Vietnamese cuisine has now become popular worldwide. Playing to this cuisine’s popularity, we want to take guests beyond well-known dishes like pho and banh mi, educating them on the histories of these iconic foods and other lesser known regional specialties.”

Next year will also see the launch of HIIVE, a three-star-plus line catering to the lodging needs of business travellers in Vietnam’s industrial zones and developing townships. Five HIIVE hotels are slated for development over the next three years in four different locations, including Binh Duong, north of HCMC; Bac Ninh, just east of Hanoi; Hai Phong, on the northern coast; and, Dong Nai, also near HCMC.

In addition to a existing hotel in HCMC, plans are now underway to add another new Fusion accommodation option in the city. The hotel will open with 146 rooms in the heart of District 1, the city’s culinary and cultural hub.

Similarly, in Danang where Fusion currently operates two hotels – the spa-inclusive Fusion Maia Da Nang and the Fusion Suites Da Nang – the group will open Fusion Resort & Villas Da Nang in 2021 to offer 157 hotel rooms and 85 villas.

With a portfolio of about 550 keys, Fusion currently has four high-end spa-inclusive resorts and two modern apartment-style suite hotels in Danang, Hue, Phu Quoc, Cam Ranh, and HCMC.

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