DFS T Galleria to set sail on Dream Cruises ships

Genting Cruise Lines has partnered retail provider Starboard Cruise Services and luxury travel retailer DFS Group to launch the first-ever DFS T Gallerias, a global duty-free chain, at sea on board Dream Cruises’ two new Global Class ships.

When Global Dream and her yet-to-be-named sister ship enter into service in 2021 and 2022, respectively, a myriad of upscale retail offerings will feature nearly 1,700m² of retail space across various categories, including fashion and accessories, beauty and fragrance, watches and jewelry, and food and gifts.

Front row, from left: DFS Group’s Ed Brennan, Genting Cruise Lines’ Kent Zhu and Starboard Cruise Services’ Lisa Bauer ink deal to launch the first at-sea DFS T Gallerias on board Dream Cruises’ two new Global Class ships

The retail offering will include a combination of brand firsts, product introductions, and activations.

“Dream Cruises is delighted to continue its long-standing collaboration with Starboard and to welcome the first DFS T Gallerias at sea on board our new Global Class ships. With Genting Cruise Lines’ over 25 years of experience operating cruise ships in Asia, we know that retail and shopping is an important component of our guests’ vacation plans, and we are excited to have the highly coveted brands that both Starboard and DFS represent available on our ships,” said Kent Zhu, president of Genting Cruise Lines.

Dream Cruises and Starboard’s partnership in retail innovation began with the cruise line’s first ship, Genting Dream, in 2016 and continued through its subsequent ships, World Dream in 2017 and Explorer Dream in 2019. It includes launching the world’s first Dior boutique at sea and the first Tiffany & Co boutique at sea in Asia.

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