On the back of its largest-ever A$12 million (US$8.4 million) international tourism marketing offensive just launched in Singapore on Tuesday, Tourism Western Australia has rolled out similar efforts in Malaysia with the sealing of an expanded cooperative marketing agreement with AirAsia yesterday.
The deal, worth A$1 million (US$703,575), will see joint marketing campaigns developed to promote affordable flights to Western Australia, including flight deals, print, television, radio, cinema and online advertising.
It is hoped the combined campaign activity in Malaysia alone will generate more than 29,000 visitors, as well as promote Western Tourism to markets such as India, China and Japan, where AirAsia’s “route network is the strongest”, said AirAsia X Malaysia’s CEO Benyamin Ismail.
The signing follows the launch of Tourism Western Australia’s Muslim Travel Guide. The guide features road trip routes, itineraries, must-visit attractions, restaurants and Muslim-friendly facilities in the state.