APAC tourism industry continues growth streak: PATA

In APAC, South Asia saw fastest growth in international visitors

Asia-Pacific destinations collectively received almost 700 million international visitor arrivals (IVAs) in 2018, an increase of 7.7% over the 2017 figure, according to PATA’s Annual Tourism Monitor 2019 Early Edition.

Rising from an arrivals volume of just almost 562 million in 2014, the annual growth of visitors into and across the region has increased consistently each year, peaking in 2018 at 699.6 million international arrivals.

South-east Asia gained share of APAC IVAs between 2014-2018

In this edition of the report, which covers 47 destinations across the Asia-Pacific region, PATA found that the distribution of these arrivals has been relatively constant over the past five years, although marginally favouring Asia, largely at the expense of the Americas.

Within each of those destination regions, PATA found differences across both individual destinations and at the sub-regional level. Between 2014 and 2018 for example, South-east Asia gained 1.34 points of share in terms of IVAs into and across Asia-Pacific, while North America lost 1.55 points of share.

There are several main indicators of particular interest at this level, particularly the top five destinations by volume of visitor arrivals in 2018.

China was the number one destination for visitor arrivals, with close to 161 million in 2018. That alone represents 22.6% of the total visitor volume into and across Asia-Pacific in that year.

The remaining four destinations in this top five list cover North and Central America as well as North-east and West Asia. Collectively, these top five destinations accounted for 54.8% of the total visitor arrivals into and across Asia-Pacific in 2018.

A second destination indicator considers the top five destinations that received the most additional volume added to their respective inbound counts between 2017 and 2018.

This particular list is remarkably similar to the previous one, except that Mexico has been replaced by Macau. In total, 12 destinations of the 47 covered in this report had annual increases in excess of one million IVAs apiece between 2017 and 2018.

This top five group received a total of over 30 million additional arrivals between 2017 and 2018, which was just over 59% of the total net arrivals for Asia-Pacific over this period.

A third indicator looks at the longer-term growth of Asia-Pacific destinations, in particular, the top five destinations that showed the strongest percentage growth in arrivals between 2017 and 2018.

While the volume of arrivals varies greatly for most of these destinations, they are of particular interest given that annual growth is often a precursor to some significant tourism opportunities presenting themselves.

Turkey in this regard, shows clearly how it is rebounding from the recent contractions in visitor arrivals, appearing in the top five lists by volume and annual growth rate.

So too is Nepal, which has been on a strong growth track for a number of consecutive years now, and which received more than one million foreign arrivals in a single year for the first time ever in 2018. Similarly, with Papua New Guinea which has rebounded strongly since 2016, growing its annual growth rate strongly since then.

Over the longer term – between 2014 and 2018 – PATA notes the top five destinations that received the most additional IVA volume added to their inbound counts over that period. China tops the list with over 34.2 million additional arrivals added to its inbound count, followed by Japan with a gain of close to 17.8 million IVAs over that period and then Thailand with almost 13.5 million additional IVAs.

Mexico and Vietnam close out that top five list with period increases of 12.1 million IVAs and more than 7.6 million.

In similar fashion, PATA says Japan and Vietnam in particular have been expanding their foreign arrivals counts with some strength, given the AAGRS of almost 24% and 18% respectively. This is supported by the fact that both of those destinations also appear in the top five list of the increase in absolute numbers of arrivals between 2014 and 2018.

In addition, and based on these top five AAGR results, Indonesia is certainly a destination to keep watching, according to PATA.

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