Wellness hospitality pioneer in Vietnam keeps the ball rolling with more openings

Fusion resort in Phu Quoc

Vietnam-based Fusion hotel group is adding to the country’s burgeoning wellness hospitality market with plans to open more properties.

Since 2008, Fusion has introduced upscale resorts to emerging destinations in Vietnam, becoming the first wellness brand to invest in then-rising locations such as Phu Quoc, Cam Ranh and Danang.

Fusion resort in Phu Quoc

To date, it employs 1,800 employees, including 300 spa therapists, across its six resorts and hotels that span a range of brands.

This includes Fusion Resorts with an all-spa exclusive service; Fusion Suites located in urban centres; and Alba Wellness Valley by Fusion, a sprawling project in Hue that takes in a five- and three-star resort.

Fusion’s COO, Atilla Erda, said of the group’s strategy: “Fusion saw the growing trend in wellness-inspired hospitality was not being developed in Vietnam as it was in other markets. Although there were resorts and hotels with spa services and facilities, these tended to be additional paid-for options rather than inclusive in the room price.”

Later this year, a Fusion Suites is slated to open the gateway to the emerging beach destination in the seaside city of Vung Tau in southern Vietnam. And a third property in Danang is underway.

Next year, it will launch its Fusions Originals brand with Darwin in Ho Chi Minh City. Inspired by leading scientists, artists and inventors, Fusion Originals aim to reflect the history of their namesakes in fresh and creative ways.

The group is also gearing up for the launch of Fusion Resort Quang Binh next year.

Erda said: “We have placed our focus in the right place – on Vietnam – and have chosen our ventures carefully.  Fusion has invested heavily in local manpower and knowledge. This has meant we have been able to enter specific locations that have not previously been on the map.”

Erda adds that offering inclusive spa treatments and services such as its breakfast anywhere, anytime has proved to be a “strong differentiating factor from others also operating in high-end hospitality”.

Having captured Vietnam’s wellness market, Fusion plans to continue pushing the country’s potential, planting it firmly on the regional wellness map.

Said Erda: “In the short term, we want to further develop the retreat market, refining and redefining what the idea of the wellness concept really is, taking it to exciting new levels with fresh destinations and original services.”

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