Can Koh Pha-Ngan shed its party image and appeal to diversified segments?

resort owners and developers were looking at moving past the legacy segments of Full Moon Parties and diving, and tapping into wellness offerings and family-focused tourists

On Thailand’s Koh Pha-Ngan island, known for its marque Full Moon parties, tourism remains “mercurial” beyond the party periods, although there are still challenges in the way of it evolving past a certain “big event syndrome”, according to C9 Hotelworks.

On the heels of the big annual event, visitor numbers surpassed the one million ceiling two years ago and over a five-year period registered compound annual growth rate of 17 per cent.

Hotel owners in Koh Pha-Ngan (above) are hoping to tap into other segments to keep tourists coming all year round

While the numbers are impressive, C9 observes that the reality for resorts on the ground is one of disruptive trading. Accommodation establishments are continually being forced to deal with high occupancy that often surpasses 80 per cent in peak periods but rapidly falls off as soon as the Full Moon event tapers off.

According to C9 Hotelworks newly released Koh Pha-Ngan and Koh Tao Hotel Market Update, the two islands have over 13,000 rooms and supply growth is rising at 10 per cent. As the destination matures, the key challenge is how to diversify its market segments in order to avoid being a one-trick pony.

Commenting on tourism trends to the islands, C9 Hotelworks Bill Barnett said: “Unlike most other Thai resort areas that are being immersed in Asia-centric mass numbers, demand to the two islands in the Gulf of Thailand is focused on longhaul visitors from Europe, Australia and North America.

“The main challenge to avoid big event syndrome and a mono market is the dependence on nearby Koh Samui’s private gateway airport, which is experiencing challenging conditions due to high airfares and a broader lack of airline diversity servicing the sector. At the end of the day, you can’t stay there if you can’t get there.”

Aside from the numbers, C9’s research indicated that a growing number of resort owners and developers were looking at moving past the legacy segments of Full Moon parties and diving, and tapping into wellness offerings and family-focused tourists.

Despite the Koh Samui connection, nearby Surat Thani airport on the mainland is becoming a secondary point of transit to Koh Pha-Ngan and Koh Tao.

Summing up the “boom bust boom” impact of the Full Moon, the reality is Thailand’s smaller resort islands are grappling with the issue of mass tourism and reality of the current tourism demand that remains seasonable and disruptive.

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