Accor, sbe launch House of Originals luxury brand

House of Originals property in Karakoy, Istanbul

Sbe, a lifestyle hospitality company that AccorHotels recently invested in, has launched a new luxury hotel brand, The House of Originals.

Existing properties in the collection include Sanderson and S Martins Lane in London, 10 Karakoy in Istanbul, and the Shore Club in Miami Beach. There are five House of Originals hotels in the pipeline in key gateway cities such as Dubai, London and Paris.

House of Originals property in Karakoy, Istanbul

The brand will be “predicated on luxury experiences and centred around sbe’s culinary and mixology offerings”, according to a joint statement from the partners.

On its part, Accor will offer sbe’s customers and partners access to an global distribution and procurement infrastructure.

Sam Nazarian, founder & CEO of sbe, stated: “The House of Originals will include our existing destinations, the Sanderson, St Martins Lane, Shore Club and 10 Karaköy and create a community and network of unique global properties.”

Gaurav Bhushan, chief development officer Accor, stated: “The lifestyle market continues to grow rapidly and has one of fastest growth rates in the industry. Accor has had very strong acceleration in the lifestyle sector and now offers the widest portfolio, with 10 brands to be developed internationally from economy to luxury.

“The House of Originals is the perfect combination of sbe’s knowhow in entertainment and F&B, and will benefit from Accor’s global platform, particularly in terms of distribution, loyalty and network development.”

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