Messe Berlin has announced that it will be debuting the ITB India tradeshow in Mumbai next year.
Held from April 15-17, 2020, the B2B tradeshow will take place at the Bombay Exhibition Centre.
Of the buyers at ITB India, 50 per cent are expected to focus on leisure travel, with MICE and corporate travel buyers making up the remainder with 25 per cent each respectively. Almost a third of all buyers at ITB India are expected to have a purchasing power of more than US$1 million. C-suite level and key decision makers are expected to make the bulk of buyers present at ITB India with 70 per cent of them from this segment. As well, 86 per cent of expected buyers at ITB India will also be from the western and northern parts of India.
The three-day show will also have a Hosted Buyers’ Programme that will cater to buyers from first-, second- and third-tier cities in India.
Christian Göke, CEO of Messe Berlin, said in a statement: “From a global and regional perspective, India is a vast source market for the travel industry with a huge growth potential. We are delighted that ITB India will in future complement the trio of ITB Berlin, ITB Asia and ITB China, making it a quartet and strengthening the global ITB brand.
“Having successfully run 11 editions of ITB Asia, it is logical for us to progress to the next frontier of travel in Asia. India represents an extremely promising market with a growing purchasing power among travellers from the region.
Katrina Leung, managing director of Messe Berlin (Singapore), the organiser of ITB India, added: “We are optimistic that ITB India will be a prominent platform for attendees from the MICE, leisure and corporate sectors to come together to further grow the Indian travel market.”
The Indian travel industry is expected to reach US$56 billion by 2020, with UNTWO predicting 50 million outbound travellers from the market by then. In addition, India’s outbound travel expenditure increased seven per cent on average year-on-year between 2006 and 2016.