Digital booking platform being developed for FATA members

OTAs and booking engines looking to deliver more targeted content and intuitive user experience

Members of the Federation of ASEAN Travel Associations (FATA) will soon gain access to a digital platform that comes complete with a booking function, overall helping them sell tours, products and attractions from South-east Asia to the rest of the world.

FATA’s executive director Hamzah Rahmat said the idea for a B2B2C platform, agreed upon by the FATA board, will be presented to delegates at the upcoming FATA Convention 2019 this April in Putrajaya, Malaysia. About 200 delegates are expected to attend the conference, which will be in its second year.

OTAs and booking engines looking to deliver more targeted content and intuitive user experiencebooking

Mingkwan Netmowlee, president of FATA, said that the platform – called FATA Connect – will have its soft launch at the World Travel Market later this year, before officially launching at ATF 2020 in Brunei.

She shared: “TripAdvisor contacted us at ITB Asia last year and they have indicated their interest in selling products on the portal. We have yet to agree.”

FATA will manage FATA Connect, with details on which member association will take charge of the platform, as well as budget allocated for its development, to be revealed later.

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