Best Western Hotels & Resorts has launched a brand-new website dedicated to providing essential information for hotel developers and owners.
The new website, www.bestwesternasiadevelopers.com, offers information of Best Western’s global brands, an interactive map that allows users to visualise the company’s existing portfolio of 13 different brands ranging from economy to upper-upscale, and an overview of its regional pipeline of properties.
Olivier Berrivin, Best Western Hotels & Resorts’ managing director of international operations – Asia, said: “With our new website, we are putting our full collection of products and services at the fingertips of our Asian partners.”
Sadie Hotel and Aiden Hotel, which launched in September 2018, are dedicated to conversion projects. These are now available alongside classic brands Best Western, Best Western Plus and Best Western Premier. The brand portfolio also includes Vīb and GLō, midscale concepts that are tailored to new-build projects; and two soft brands, BW Premier Collection by Best Western and BW Signature Collection by Best Western, which allow owners to retain their distinctive style and identity. Meanwhile, Executive Residency by Best Western enables developers to tap into the trend for extended stays.
Finally, recently-launched franchise offerings – SureStay Hotel by Best Western, SureStay Plus Hotel by Best Western and SureStay Collection by Best Western – provide three options for owners and developers who want to avoid high costs, while also harnessing the power and support of a global brand.
Best Western currently operates a portfolio of 56 hotels and resorts across South-east Asia and Japan, comprising more than 5,000 rooms across five of its brands. This region-wide inventory is set to more than double in the coming years, with over 6,800 rooms expected to open across Asia.
In total, Best Western has 37 hotels in its Asian pipeline, covering seven of the company’s 13 brands.