Wanda Hotels & Resorts has unveiled the launch of a premium midscale hotel brand, Wanda Moments, and an upgraded guest loyalty programme at the Wanda Club conference in Qingdao last week.
The fifth hotel brand added to Wanda’s portfolio after Wanda Reign, Wanda Vista, Wanda Realm and Wanda Jin, Wanda Moments is targeted at business travellers with selected services, aiming to “create a new lifestyle that integrates art, culture, intelligence and fashion”, the Chinese hospitality company said in media release.
There are plans to develop 700 Wanda Moments hotels around China in the next five years, with contracts for the brand’s first six properties already signed with owners, Ning Qifeng, executive president of Wanda Cultural Tourism Creativity, and president of Wanda Hotels & Resorts, announced at the conference.
In addition, the guest loyalty programme will be upgraded. Points accumulation has been expanded from rooms to include consumption at restaurants, rooms, banquets and MICE events within Wanda Hotels & Resorts.
There are now four levels of membership: Blue, Silver, Gold and Platinum. Each level is designed with detailed privileges that include welcome amenities, exclusive discounts and extra rewarded points.
Lastly, points redemption has been expanded from room upgrades and redemptions to redemptions of hotel rooms, dining products, flight mileage and movie tickets at Wanda Cinemas across China.
The conference also saw the introduction of Wanda’s integrated services from hotel design to construction and project management.
Liu Yingwu, vice president of Wanda Hotels & Resorts and president of Wanda Hotel Design Institute, said: “The asset-light transformation we are pursuing is not just providing hotel management and design services, but a integrated project management services. It is an innovative service model and a mature and completed management system that based on the investment, construction and operation experience of more than 100 hotels. This enables us to assist and serve our owners with extensive ownership experience and systems.”