Qatar has unveiled its first global destination campaign to highlight the Arabian Gulf country as “an attractive destination for authentic and bespoke experiences”.
Featuring the tagline “Qatar Qurated For You”, the campaign will run in eight languages and target 225 million travellers in 15 of its existing and targeted priority markets. It will focus on tailored visitor experiences that celebrate its heritage.
The Qurated campaign’s launch comes on the back of the Qatar Tourism Authority’s recent restructure into the Qatar National Tourism Council (QNTC).
Rashed Al Qurese, chief marketing & promotion officer at QNTC, commented: “Qurated is more than an advertising campaign: we’ve closely examined what Qatar offers as a destination to bring into sharp focus the essence of the Qatar experience, and how it can be tailored to each of our visitor segments.”
The campaign will run across print, TV and digital platforms, and will leverage partnerships with global TV networks such as CNN International, Al Jazeera, Digiturk and Sky TV.
QNTC is also partnering with some of the world’s more popular travel platforms such as Booking.com, TripAdvisor and Lonely Planet to increase its visibility to prospective visitors.