InterContinental Hotels Group (IHG) has signed its third voco-branded property in Australia, partnering with Brady Group to open voco Melbourne Central in July 2020.
The 252-room voco Melbourne Central will be part of the 380 Melbourne skyscraper, currently under construction.
Guests will check in at the Sky Lobby on level seven. Once checked in, all the elements of the voco life will be on offer, including rooms that are designed around the ‘Me Time’ concept with premium beds, high quality showers, innovative lighting and user-friendly technology. Beyond guestrooms, the hotel will feature a pool, gym, meeting space, all day dining restaurant and bar, Barista-served coffee and breakfast.
The hotel will be located at 380 Lonsdale Street in the heart of Melbourne, steps away from Bourke Street Mall, Melbourne Central Station and the General Post Office.
The signing follows the upcoming voco Gold Coast, which will be the first voco in the world when it opens later in 2018, and voco Yarra Valley. Launched in June this year, the voco brand will strengthen IHG’s offer in the US$40 billion upscale segment, which is expected to grow by a further US$20 billion by 2025.