Characters from Disney and Disney-Pixar are coming to Singapore’s Orchard Road shopping belt this Christmas for the annual A Great Street light-up event.
The first branded light-up in the event’s 35 years history is a result of a three-year partnership between the Orchard Road Business Association (OBRA) and The Walt Disney Company Southeast Asia (Disney).
It is also supported by the Singapore Tourism Board’s (STB) Leisure Events fund. Ranita Sundra, director, retailing and dining, STB, said: “The event, along with the other Christmas festivities in store, are part of our ongoing efforts to redevelop Orchard Road into an integrated lifestyle and leisure precinct.”
Named Disney Magical Moments, the event runs from November 10 to January 1 with four themed zones, Disney Princess, Mickey Mouse and Friends, Frozen and Toy Story.
The Great Christmas Village, launched last year, will return for a longer run at Ngee Ann City Civic Plaza. It will run from November 15 to December 26, featuring an array of activities including amusement rides and a duplex carousel complete with a special seat carriage for wheelchair riders.
Timbre Group, as an OBRA partner, will also oversee the Timbre X Food Village, comprising food kiosks operated by local brands such as New Ubin Seafood and Two Wings.