Mark Kobayashi now SVP sales and marketing at The Peninsula Hotels

The Peninsula Hotels has appointed Mark K Kobayashi as senior vice president, sales and marketing.

Reporting to the COO in his new role, Kobayashi will be responsible for global marketing, sales, revenue, brand marketing, communications, e-commerce, digital marketing, guest engagement, global guest database management and the global customer service centre.

Kobayashi began his career with The Peninsula Hotels in October 2006 when he joined The Peninsula Tokyo as director of public relations. He was then promoted to regional director of communications, Japan, in 2012. Three years after, he became director of marketing, Japan.

Later in March 2017, he relocated to Hong Kong where he held the post of vice president, marketing, The Peninsula Hotels.

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