The upcoming PATA Travel Mart, which will take place in Langkawi next week, is providing a prime opportunity for the Langkawi Development Authority (LADA) to position the Malaysian holiday island as a gateway to the states of Perlis and Kedah.
A 3D/2N fam tour to Perlis and Kedah will be organised for 60 interested buyers from 25 countries attending the tradeshow, shared LADA’s CEO, Azizan Noordin.
The fam trip – organised by LADA with support from the state government of both states – will be scheduled one day after the mart ends, from September 15-17. Products will revolve around ecotourism, cultural and historical themes, and itinerary stops include Bujang Valley, Jerai Geopark, Kelam Cave, as well as homestays.
Azizan added that local inbound operators from Kedah and Perlis will also come armed with ready-made packages to promote to foreign agents attending PATA Travel Mart.
PATA Travel Mart 2018 is expected to attract some 274 buyers, of which 50 per cent are from South-east Asia and the Asia-Pacific – both focus markets for Malaysia and contributing more than 70 per cent of tourist arrivals.
This year will also see the highest number of sellers from Malaysia taking part, totalling 67, including state government tourism bodies from Sabah, Sarawak, Selangor, Penang, Labuan, Kedah and Johor.