Indonesian homegrown hotel management company Tauzia Hotel Management has unveiled details of its South-east Asia expansion, in addition to enhancements to its flagship Harris brand to strenghten its foothold in the growing four-star segment in Indonesia.
Marking the company’s first foray beyond Indonesia is the 30-room Liu Men Malacca, which is expected to open under the Preference Hotel brand come October.
Next in line is a Harris Hotel under construction in Nha Trang, Vietnam, targeted to open in the next couple of years.
Marc Steinmeyer, founder of Tauzia Hotels, said: “This is part of our efforts to bring the Tauzia Hotels brands to (South-east Asian) countries. We are expecting to announce more properties in the region soon.”
The regional expansion was one of several developments the hotel group announced during its 17th anniversary celebration in Jakarta on August 8.
At the event, the company also introduced the third generation of its flagship Harris brand, emphasising its technology and lifestyle aspects.
Stefano de Champeaux, brand manager Harris Hotels, said that after 16 years in the market (with a refresh in 2012), the brand has to be transformed once again to strengthen its positioning amid a growing crop of properties in the four-star category.
Apart from a new logo, the enhancements include On the Move by Harris, a lobby concept where guests can connect, shop and eat in the lobby area, which includes co-living and co-working spaces, a grab-and-go F&B outlet and a boutique.
“Our aim is to keep the lobby busy with the guests interacting at the lobby area,” de Champeaux.
To keep to its healthy lifestyle concept, Harris Hotels will offer more healthy food and beverage options at its restaurant and grab-and-go counter, as well as work with Celebrity Fitness, a fitness centre operator with clubs across Indonesia and Asia, to run regular health and wellness activities in the hotel.
The first property to open under the refreshed brand is Harris Hotel Solo, which was launched earlier this year.
Tauzia Hotel Management is adding nine new hotels representing some 1,300 rooms to its portfolio this year. It has also signed up another eight hotels with a total of 1,000 rooms.
