Major Chinese OTA Ctrip Group is linking arms with Hyatt to open its first flagship store on its website and mobile application, which will allow over 300 million Ctrip members to access Hyatt hotels in the Greater China region and Hyatt properties worldwide in the near future.
Ctrip members who log on to the flagship store will be able to join World of Hyatt, Hyatt’s global loyalty programme, and have access to special rates to more than 700 hotels and resorts worldwide.
The collaboration marks a step in Ctrip’s efforts to become “a one-stop travel shop” to provide seamless travel experiences across its various platforms, while Hyatt hotels are set to benefit from increased exposure on Ctrip platforms to grow revenue and business from Chinese travellers.
“The collaboration presents a win-win setting for both companies and represents a milestone in the travel industry distribution archetype,” said Ray Chen, Ctrip’s Hotel business unit CEO.
Through this flagship store, Hyatt wants to be “top of mind for travellers” however they choose to book,” said Stephen Ho, president – Greater China, global operations, Hyatt.
“Ctrip has a huge consumer base in China, and it’s an important priority for Hyatt to cater to the growing number of Chinese travellers who are crossing countries and continents more than ever before,” added Ho.
The Hyatt portfolio includes various high-end hotel brands, including the luxury Park Hyatt brand; premium Grand Hyatt and Hyatt Regency brands; lifestyle Andaz, Hyatt Centric and The Unbound Collection by Hyatt brands; and modern essential Hyatt Place and Hyatt House brands.