The Malaysian Association of Tour and Travel Agents (MATTA) has set up a working committee to lend greater focus and momentum in line with Visit Malaysia Year (VMY) 2020, acknowledging the importance of industry support for the campaign’s success.
The working committee will look into overseas promotion, partnering overseas agents on packages, and working with online marketing influencers to create awareness on local destinations. Such efforts would also include collaboration with airlines and hoteliers to value-add holiday packages in the country.
MATTA president Tan Kok Liang said: “For a start, we are providing a pavilion for 29 of our members to participate in ITB Berlin Trade Show in Germany from March 7 to 11, leading sales missions to Xian and Zheng Zhou in China from March 12 to 16, and to Dhaka, Kolkata and Bhubaneswar in India and Bangladesh from March 18 to 24.”
Moreover, MATTA will facilitate the meeting of the European Travel Agents and Tour Operators Associations (ECTAA) in Malaysia come May 2018, and and the Outbound Tour Operators Association of India (OTOAI) in August.
“In line with the call by deputy prime minister Ahmad Zahid Hamidi to make VMY2020 a national mission, MATTA has stepped up another gear in collaboration with major international markets and lined up sales missions to China, India and UK/Europe, and cooperation with Asean countries.”
According to Tan, Visit Malaysia Years “had always recorded a tremendous boost in visitor arrivals, starting from 1990 and followed by those in 1994, 2007 and 2014”. He opined that VMY2020 will be no exception, while acknowledging that this would be “particularly challenging under the current business environment”.
Tan further remarked: “Making 2020 as the next Visit Malaysia Year has energised the local tourism industry. It is necessary to get all industry players to come on board to attract tourists and receive visitors.”