Former Real Madrid star Fernando Hierro has been named UNWTO’s Ambassador for Responsible Tourism.
“Fernando is an exceptional athlete and an example of personal integrity, and as a friend of the UNWTO, he will help us promote the positive values and real benefits that tourism can represent,” said UNWTO’s secretary general, Zurab Pololikashvili.
Accepting the award from Pololikashvili, Hierro said: “As tourists, each of us can change the world if we act responsibly with regard to the places, the people and the cultures we visit. I feel part of this team and I support the World Tourism Organization in its efforts to ensure that tourism benefits everyone.”
Hierro’s legacy is closely associated with Real Madrid, a team with which he played more than 600 matches. Over his career, he won five Spanish La Liga titles, five Spanish Super Cups, the Copa del Rey, three UEFA Champions League titles and two Intercontinental Cups, among others.
He joins Spanish football coaching legend Vicente del Bosque, who was named Ambassador for Responsible Tourism last January 17 during the annual UNWTO Awards for Tourism Innovation.