Hoshino Resorts is set to debut its fourth brand, OMO, with openings in Tokyo and Hokkaido scheduled for spring 2018.
Joining Hosihoya, Risonare and Kai under Hoshino’s brand portfolio, OMO is positioned as an urban-based, mid-range line of hotels. The brand will carry the tagline ‘Get down with the local rhythm’ and focus on actively introducing guests to local and insider-type experiences from eateries, bars and other attractions.
Hotel names will include numbers signifying the range of services offered, with zero denoting complete no-frills and nine the full OMO experience.
Set to open on May 9, OMO5 Tokyo Otsuka will be located a minute’s walk from JR Otsuka Station which has a direct access from major train stations such as Shinjuku and Shibuya on the JR Yamanote Line.
OMO7 Asahikawa will open on April 28, offering guests experiences such as the Asahiyama Zoo as well as the area’s famed local ramen shops.