Gaming and entertainment developer Melco Resorts & Entertainment will rename its Crown Towers hotels NÜWA with effect from January 16.
A brand of former Melco investor, Crown Resorts, Crown Towers hotels sit within Melco’s flagship City of Dreams properties in Manila and Macau.
According to Melco, the new brand marks the first step towards the launch of phase three of City of Dreams Macau in the second quarter of 2018.
Inspired by the eponymous heroine from Chinese mythology, NÜWA represents classic Asian refinement. Lawrence Ho, chairman and CEO of Melco Resorts and Entertainment said: “We are excited to introduce NÜWA. The new hotel brand embodies the very essence of Melco’s pursuit to provide our guests the very best in sophistication, quality and innovation.”