Hello Kitty has been appointed Special Ambassador of the International Year of UNWTO’s Sustainable Tourism Development 2017 (IY2017), promoting the year’s campaign of “Travel. Enjoy. Respect”.
“Travelling opens our minds and our hearts, and lets us see how we are equal,” the popular Sanrio character said in a campaign video.
Hello Kitty will be supporting UNWTO with its advocacy efforts in communicating the messages of IY2017 “to the broadest extent possible”, as well as highlighting the role of tourism in achieving the Sustainable Development Goals (SDGs) with a global audience, according to a UNWTO statement.
The video, already shown at the Nartia airport, will also be published on the IY2017 website and social media channels.