Booking.com will dedicate €4 million (US$4.75 million) to tourism start-ups and changemakers through the Booking Booster Programme introduced this year, as well as two new initiatives.
Through the Booking Booster Programme, a three-week accelerator in Amsterdam for social enterprise scale-ups in sustainable tourism,the company will award €2 million in grants to sustainability tourism players, including organisations and individuals.
In addition, it will add Booster Labs, a series of short, regionally-focused weekend programmes that are slated to run globally throughout 2018, dedicated to giving early-stage startups in sustainable tourism the insights, tools and skills they need to grow and increase their impact.
The second new initiative is the Booking Cares Fund, a separate €2 million grant programme to champion individual non-profit changemakers in sustainable tourism and support their search for new and unexpected solutions to strengthen local communities, preserve and promote culture, protect natural resources, and spread tourism activities more evenly.
Booking Booster, the new Booster Labs and the Booking Cares Fund sit alongside Booking.com‘s internal volunteer programme, Booking Cares, where employees have long partnered with local organisations on projects that help improve destinations worldwide.