InterContinental Hotels Group (IHG) has partnered SAMHI to rebrand more than 1,900 rooms within its India hotel portfolio to Holiday Inn Express hotels.
The portfolio comprises 14 hotels, including 10 open hotels across key cities such as Ahmedabad, Bengaluru, Chennai, Delhi NCR, Hyderabad, Kolkata, and Mumbai. The additional four hotels are under construction.
All hotels in the portfolio will be closed while they are being refurbished and upgraded with the latest design directives, to ensure the portfolio is fully representative of the Holiday Inn Express brand globally.
Ashish Jakhanwala, managing director & CEO, SAMHI, said: “We look forward to working with IHG to develop the brand further and create an excellent offering for our domestic as well as international guests across Tier 1 cities in India, where there has been a noteworthy increase in demand for quality accommodation in mid-segment.”
“We believe that the re-positioning and rebranding of more than 1,900 rooms to Holiday Inn Express will be the largest such exercise in India’s hospitality sector to-date.”
Sudeep Jain, IHG’s vice president development, South West Asia, said: “This is a significant move towards establishing IHG as a leading player in the midscale hotel segment in India, while we continue to build on our upscale and luxury offering in the country with InterContinental Hotels & Resorts and Crowne Plaza Hotels & Resorts.”
IHG currently has 30 hotels operating across four brands in India, including InterContinental, Crowne Plaza, Holiday Inn and Holiday Inn Express, with a further 33 in the development pipeline.
