Expectations rise for Sunway as it names Japan GSA

Sunway Hotels & Resorts has appointed Mac Marketing Service as its GSA in Toyko, a move that it expects would boost room nights by about 40 per cent in 2018.

Albert Cheong, CEO of Sunway Hotels & Resorts, said the company is looking to leverage the consultancy’s extensive network in Japan and “develop new opportunities from untapped segments like senior travellers and student groups”.

The Banjaran Hotsprings Retreat

“Our partnership will help expand Sunway’s network as we tap into the targeted wholesale leisure, tour series, incentive and corporate segments from Tokyo (and) Osaka, and foster opportunities in second-tier Japanese cities,” added Matsui Yoichi, managing director of Mac Marketing Service.

Sunway’s five-star wellness properties include The Banjaran Hotsprings Retreat in Ipoh, Malaysia.

Sponsored Post