Pentahotels plots global expansion under revitalised brand

Pentahotels, Rosewood Hotel Group’s neighbourhood lifestyle brand, has revealed the details of a brand refresh as it gears up for global expansion.

With a new brand message “We Don’t Do Normal”, the rejuvenation ranges from roll-out suites that feature private gamer gadgets to a pioneering “check in at the bar” concept.

The group will also deploy a brand communications campaign with a focus on digital channels. This will include an updated web presence, a brand video, social media activations, guerrilla marketing campaigns, fresh collateral for guests, clients and investors, and a new CRM system to strengthen pentahotels’ customer engagement capabilities.

Pentahotel Hong Kong, Tuen Mun (photo credit: Facebook/pentahotels)

As part of brand’s global expansion, the 298-room Pentahotel Hong Kong, Tuen Mun, this week opened its doors as the first international brand hotel to set anchor in the Tuen Mun area of the New Territories in Hong Kong.

Housed in a former industrial high-rise building a three-minute walk from the Tuen Mun MTR – West Rail Terminal Station, the property offers ready access to seafood markets, heritage sites and Buddhist monasteries, retail options and popular local eateries.

The group has also finalised agreements with Capital Group to open pentahotels’ first Russia hotel in Moscow in time for the 2018 FIFA World Cup hosted in the city.

Pentahotel Moscow – Arbat will be situated within one of the four famous Book Houses on Novy Arbat, around 1.6km from the Red Square.
With 228 guestrooms, the hotel will boast facilities such as a pentalounge, European-led design elements, meeting spaces, a gym, and lifestyle features including billiards tables and digital entertainment.

Pentahotels is also set to make its Bangkok debut with the Pentahotel Bangkok, Ploenchit come 2020.

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