The Tokyo Metropolitan Government has created a new logo and slogan, “Tokyo Tokyo Old meets New”, which will be used in various promotional activities abroad.
The two fonts – one in brushstroke and the other in Gothic block typeface – are meant to impart an image of the city, where traditions dating back to the Edo period (1603-1867) coexist alongside the cutting-edge culture of today.
The logo also includes a traditional stamp that shows the one of Tokyo’s newest sightseeing landmarks, the Shibuya scramble crossing.
