Hotelbeds Group has entered into a partnership with InterContinental Hotels Group (IHG) to connect to the international hotel company’s CRS and 12 hotel brands.
This agreement will give the global bedbank access to IHG’s full network of 5,000 hotels in over 100-plus markets, including the InterContinental, Kimpton, Hualuxe, Crowne Plaza and Holiday Inn brands.
Hotelbeds’ Adam Krzciuk Kuna (lef) with IHG’s Rubinacci
Hotels can control rates, inventory and availability via the hotel group’s CRS and these will be transmitted to Hotelbed Groups’ distribution network in over 120 markets. This will improve distribution of IHG´s hotels and increase sales from all source markets.
Andrew Rubinacci, senior vice president, distribution and revenue management at IHG, stated: “This is a landmark deal for us and helps further our wholesale strategy by moving towards dynamic pricing and away from property based static rate agreements.”
Carlos Muñoz, managing director of Hotelbeds Group´s Bedbank business, added that the partnership with IHG “demonstrates our shared confidence in the future growth of the B2B industry”.
