Norwegian Cruise Line Holdings (NCLH) has partnered China Cruise & Yacht Industry Association (CCYIA), the only national association authorised to promote the cruise and yachting industries in China, to grow its presence in the country.
NCLH has been a member of the Chinese government-owned CCYIA and their relationship was formalised yesterday at the signing of a partnership agreement at CruiseWorld China in Shanghai.
CCYIA’s Zheng (left) and NCLH’s David Herrera (centre)
Speaking to travel agents and partners at the event, CCYIA executive vice-president and secretary general Zheng Weihang, stated that the partnership will be “long-term” and “multi-faceted”.
The Norwegian Joy, NCLH’s first ship customised for the Chinese cruise market, will begin sailing from her Shanghai homeport in June. The ship will be a new Breakaway-Plus Class ship accommodating 3,850 guests, offering first-at-sea features such as a race track. The company will also offer a series of cruises from the port in Tianjin in 2017.