Bangkok a sure thing for SureStay’s Asian expansion

Artist impression of SureStay Plus Sukhumvit Soi 2

SureStay Hotel Group, a white-label subsidiary of Best Western Hotels & Resorts, has secured its first location in Asia with the signing of SureStay Plus Sukhumvit Soi 2 in Bangkok.

A new-build, lower-midscale hotel, this Bangkok property is expected to open in December 2017 featuring 85 rooms and a business corner for corporate travellers, and as per SureStay standards, complimentary breakfast and in-room Wi-Fi.

Said Olivier Berrivin, Best Western’s managing director of international operations – Asia: “The signing of SureStay Plus Sukhumvit Soi 2 will lead to a significant roll-out of this exciting white-label concept in key business and leisure destinations across Asia in future.”

Hotel owners will be provided with a cloud-based PMS and a digital platform, on top of being offered advice on how to manage online reviews and social media platforms, as well as property-level sales coaching.

Introduced in late 2016, SureStay Hotel Group is a hotel family designed to allow economy and lower-midscale hotels to harness Best Western’s global network.

SureStay Hotel Group has more than 30 properties already approved, mainly in North America. By end 2017, the brand expects to expand its global portfolio to 100 hotels.

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