InterContinental Hotels Group (IHG) has appointed Lara Hernandez to the role of chief commercial officer in the Asia, Middle East and Africa (AMEA) region.
Hernandez will be in charge of the performance of IHG’s brands – InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express, Staybridge Suites and Hotel Indigo – a total of 271 hotels in nearly 40 countries across the region.
As a member of the regional leadership team, Hernandez leads a group of 120 professionals, and oversees key commercial functions including brand management, loyalty, sales, marketing, distribution channels and revenue management, from IHG’s regional head office in Singapore.
Previously, she has held various senior positions with IHG, most recently as vice president, sales and distribution in AMEA, responsible for enhancing IHG’s global distribution scale, web and digital capabilities, as well as growing sales in the region.
