SHR expands into APAC with Singapore office

SHR CEO, Rod Jimenez and executives. (PRNewsFoto/SHR)

SHR CEO, Rod Jimenez and executives. (PRNewsFoto/SHR)
SHR CEO, Rod Jimenez and executives. (PRNewsFoto/SHR)

SHR (Sceptre Hospitality Resources), developer of the WindsurferCRS hotel reservation and distribution platform, has opened an office in Singapore to support its expansion plans into Asia.

“As part of this expansion, having an office in Singapore is key to our ability to be successful, not just with new client acquisition but ongoing client support,” said Drew Rosser, vice president of sales at SHR.

This is the company’s first major step towards expansion in the Asia-Pacific, and SHR has already made staff appointments as well as begun moving into their new office.

Rod Jimenez, CEO for SHR, added that the opening up of the Singapore arm “represents our commitment to providing excellent serving and support to our clients in this region”.

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