David Kellet (left), vice president, interim head of development and investment analysis, Europe, IHG; with David Etmenan, CEO and owner of Novum Group
NOVUM Hotel Group and InterContinental Hotels Group (IHG) have agreed to jointly develop and operate 20 new properties in Europe.
Markets such as Germany, Austria and Netherlands have been earmarked in an agreement that also sees the first time the two companies work together.
The deal will have Hamburg-based Novum franchise those properties developed in partnership with IHG, which views branded growth as the best strategy to expand in Europe.
David Etmenan, CEO and owner of Novum, said: “Franchise partnerships are of particular importance to our international expansion and we see IHG and its winning portfolio of brands as the optimal way to gain ground and advance our European expansion strategy.”
IHG currently operates more than 650 hotels in Europe while Novum has 99 properties in Germany.
