MILESLIFE, a mileage-earning app in China, has welcomed MileagePlus, United Airlines’ frequent flyer programme to its fold, the 10th airline loyalty programme partner for the app.
Mileslife markets itself as the first app for customers to earn airline miles and points directly through their everyday lifestyle spending at mid- to high-end restaurants, spas, boutique hotels and luxury resorts in China.
It currently has over 1,000 mileage earning opportunities for users, where they pay via the app, and collect one airline mile per 1-4 yuan (US$0.20-0.60) spent, within three to five working days of the transaction.
“We noticed most of the frequent flyers were loyal customers who tended to purchase value-oriented products,” explained Troy Liu, founder and CEO of Mileslife. “Airlines have also affirmed the role that Mileslife has had in changing their frequent flyers’ miles-earning behaviour and increased customer loyalty via day-to-day spending.”
Launched on November 22 last year, Mileslife’s other airline partners include China Southern Airlines Sky Pearl Club, Eastern Miles and Fortune Wings Club. The company is also the first Chinese start-up to partner with British Airways Executive Club and Singapore Airlines KrisFlyer.
The partnership with MileagePlus is the first time that United has collaborated with a local company in China.
