DESPITE the proliferation of technology that makes it easier for companies to communicate internationally, an Egencia study revealed that a majority of corporates still find in-person meetings more effective and productive.
The study further showed that travellers in Australia, Canada, China, India, the UK and the US made a stronger endorsement for face-to-face meetings on average, at 90 per cent, higher than the global average of 86 per cent.
Meanwhile, 91 per cent of travellers with a title of vice president and above indicated a preference for conducting business in-person.
The study further revealed that 67 per cent of those surveyed said they would be less successful in their role if they did not travel to meet their potential clients and customers.
