(From left) Park Won-soon, mayor of Seoul; Lynette Pang, assistant chief executive, marketing, STB; Kim Eui Seung, director-general, Tourism & Sports Bureau, SMG; Low Yen Ling, parliamentary secretary, Ministry of Education & Ministry of Trade and Industry, Singapore. Image credit: Hunsoo Kim
THE Seoul Metropolitan Government (SMG) and the Singapore Tourism Board (STB) have inked a Memorandum of Cooperation (MOC) to drive two-way tourism traffic and exchanges between the two destinations.
This is the first such MOC between both organisations, and the general framework of cooperation will be in three main areas: tourism exchanges to share knowledge and experiences, marketing and promotion to drive awareness, and regional integration which encourage the participation of business communities and tourism enterprises.
“The MOC between SMG and STB will help unlock new opportunities for both destinations through tourism exchanges and cross-marketing efforts,” said Lynette Pang, STB’s assistant chief executive, marketing.
“Last year, Singapore received about 580,000 South Koreans, a 7.5 per cent increase over 2014. We look forward to welcoming more visitors from South Korea, an important source market, with this collaboration,” she added.
Kim Eui Seung, director-general, SMG’s Tourism & Sports Bureau, added: “I am positive that this (MOC) will strengthen ties between the two cities with the increase in tourism traffic, as well as exchanges in business and culture.”
In addition, a gala dinner was held last weekend for over 300 invited guests and foreign dignitaries at the Flower Dome in Gardens by the Bay to commemorate the signing.
