AMADEUS has partnered with Plusgrade to enable the bidding of preferred seating arrangements on flights via the Altéa Suite.
After purchasing an airline ticket, passengers or agents can proceed to bid online for an upgraded seat class or for free seats next to them. They are then informed of the status of the bid 24 to 72 hours before their departure time.
According to Amadeus, the technology benefits both passengers and airlines – passengers can pay for a premium service at a price of their choosing, subject to availability, while airlines get to generate more revenue by capitalising on empty seats and filling costlier seat classes.
At present, over 20 Altéa airlines are also Plusgrade customers, and through this partnership, Altéa customers will be able to implement the merchandising solution much quicker than before.
