A unit at the Metropole Bangkok, set to open in June
ASCOTT has unveiled The Crest Collection, a selection of some of the serviced residence provider’s managed properties that will retain the owner’s branding.
The debut collection comprises the soon-to-open 116-unit Metropole Bangkok and three of Ascott’s renamed Citadines Suites properties in Paris, now known as the La Clef Champs-Élysées Paris (70 keys, opening 2018), La Clef Louvre Paris (51 keys) and La Clef Tour Eiffel Paris (112 keys).
“The Crest Collection opens up more opportunities for us to work with property owners who want Ascott to manage their property while maintaining its unique features,” said Ascott’s CEO Lee Chee Koon.
Elaborating on the direction of the collection, Alfred Ong, Ascott’s managing director for Europe, said: “The Crest Collection is created to distinguish Ascott’s exclusive collection of unique luxury serviced residences that are designed with elegant and classic European flair. It caters to corporate and leisure travellers looking for a quintessential lifestyle in a homely space.”
“To greater differentiate our Citadines properties and The Crest Collection in France, we are renaming the Citadines Suites properties to La Clef, which represents ‘The key’ to a memorable experience through the art of luxury living,” explained Ong.
As one of the strongest economies in the Eurozone and a top tourist destination with over 84 million arrivals in 2015, France is a key market for Ascott and is the company’s largest market, home to its largest portfolio outside of Asia.
The Ascott is based in Singapore and operates over 27,000 serviced residences in 100 cities across 27 countries.
